Digital Marketing Manager

Description:

The Digital Marketing Manager will collaborate on a wide variety of projects, including web and email marketing, SEM + SEO, re-targeting display ads, and paid social advertising. This role is a great fit for a curious and entrepreneurial doer looking to breathe new life into a traditional industry.

The Digital Marketing Manager will leverage digital channels to inform members, prospects, partners, influencers, and employees about what makes the company unique, including its mission and values: SIAA’s commitment to independent insurance agencies, distinctive company culture, and approach to growth and innovation.

The Digital Marketing Manager is responsible for delivering tactical strategies that align with brand goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency and grow the membership of the network.

This person will partner with cross-functional teams to understand the business and drive leads at a profitable return on ad spend (ROAS). The candidate must be experienced and comfortable reporting results and educating all levels of management.

Primary Responsibilities:

· Maintain all SIAA web properties including content updates, landing pages, and online forms

· Contribute to campaign automation strategy and build within CRM and marketing platforms

· Developing, execute, and analyze digital marketing strategies around owned, earned and paid media to grow demand, traffic, and brand awareness of SIAA and its owned master agencies

· Strategically manage channel strategies which include SEM + SEO, display retargeting, and paid social marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met

· Work closely with the design group, marketing managers, and content teams on campaigns to elevate content across paid and organic marketing channels

· Build out paid social media campaigns and optimize against an acquisition forecast; monitor and report on portfolio performance; develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns

· Set-up testing plans within each channel (copy, ads, landing pages, automation, creative) for continuous performance improvement

· Monitor and report out organic search results, performing keyword research, bench-marking changes, and working cross functionally with technical teams

· Track the market and competitors for trends and opportunities, subsequently using that information to make recommendations

Requirements:

· Bachelor’s Degree

· 3+ years in a similar role, preferably in a B2B environment, B2C experience is desirable

· Experience developing and executing digital marketing strategies and tactics

· Track record of managing paid search, paid social, and display advertising programs to a profitable ROI

· Highly motivated self-starter

· Comfortable working independently to achieve a successful result

· Strong analytics and presentation skills

· Ability to analyze marketing campaigns and present recommendations based on results

· Experience with Google Analytics or similar reporting tool, Google Tag Manager, Search Console

· Background in using CRM, Marketing Automation Systems

· Position is hybrid

PI201010847