Associate Director of Digital Marketing

Associate Director of Digital Marketing:
The associate director of digital marketing will help develop and implement strategies to promote the brand and products of Faith+Lead, Luther Seminary’s innovative hub of learning opportunities and digital resources serving Christian communities and their leaders outside of degree programs. Faith+Lead—a startup within a 150-year-old educational institution—is looking for a fresh, innovative digital marketing manager to support our creative and digital team. This position will report to the director of digital strategy.
 
Associate Director of Digital Marketing Responsibilities:
·         Oversee marketing campaigns for Faith+Lead offerings.
·         Manage marketing channels, including email, social media, website copy, and digital ads to deliver a persuasive and cohesive marketing message to the FL audience.
·         Provide strategic oversight of the design and implementation of cross-channel marketing campaigns.
·         Write, edit, and approve copy and visuals for the Faith+Lead platform and social media channels.
·         Oversee creation of marketing funnels and drive email marketing, newsletter, messaging, and social media strategy.
·         Be obsessive about marketing metrics, KPIs, and conversion rates. Create and update regular reports to ensure that campaigns are being optimized.
·         A/B test and optimize landing pages, funnels, and ad campaigns.
·         Craft and care for FL voice and tone so that there is consistency across all platforms.
·         Find and manage marketing creatives and contractors as appropriate.
·         Coordinate with marketing, design, writing teams, and project management teams to ensure timely delivery of assignments.
·         Keep up to date with marketing trends, consumer preferences, and advancements in technology.
 
Associate Director of Digital Marketing Requirements:
·         Bachelor’s degree in journalism, marketing, communications, or equivalent work experience.
·         3-5 years’ experience in marketing strategy, digital marketing, campaign management, and/or email marketing.
·         Experience creating multi-step marketing campaigns and digital funnels, including lead magnets, landing pages, email marketing, digital ads, social media posts, and more.
·         A strong track record of crafting high-level messaging/branding strategies.
·         A passion for conversion and optimization of digital marketing campaigns.
·         A playful, nimble attitude that brings curiosity and joy to the work, and a willingness to make fast changes based on results.
·         Excellent written and verbal communication skills.
 
 Desired knowledge, skills, and abilities.
·      Passionate about being the change through innovation and fresh thinking
·      Familiarity with Christian organizations helpful
·      Experience working with all levels in an organization; must be a team player and able to work
        collaboratively with and through others
·      Ability to handle multiple tasks, prioritize, and work independently, using creativity and
       initiative to overcome obstacles and complete tasks accurately and on deadline
·      Digital proficiency and a curiosity for emerging technologies
 
Notice
To perform this job successfully, an individual must be able to perform the primary job responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work being assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of individuals in the job. This job description is not an employment agreement and/or an expressed or implied employment contract. Management has the exclusive right to alter this description at any time without notice.Associate Director of Digital Marketing Requirements:
·         Bachelor’s degree in journalism, marketing, communications, or equivalent work experience.
·         3-5 years’ experience in marketing strategy, digital marketing, campaign management, and/or email marketing.
·         Experience creating multi-step marketing campaigns and digital funnels, including lead magnets, landing pages, email marketing, digital ads, social media posts, and more.
·         A strong track record of crafting high-level messaging/branding strategies.
·         A passion for conversion and optimization of digital marketing campaigns.
·         A playful, nimble attitude that brings curiosity and joy to the work, and a willingness to make fast changes based on results.
·         Excellent written and verbal communication skills.
 
 Desired knowledge, skills, and abilities.
·      Passionate about being the change through innovation and fresh thinking
·      Familiarity with Christian organizations helpful
·      Experience working with all levels in an organization; must be a team player and able to work
        collaboratively with and through others
·      Ability to handle multiple tasks, prioritize, and work independently, using creativity and
       initiative to overcome obstacles and complete tasks accurately and on deadline
·      Digital proficiency and a curiosity for emerging technologiesPI211606934