Campaign Manager

Contract
New York or San Francisco
Posted 3 weeks ago

Title: Campaign Manager
Team: Client Services
Date: May 2022

Objective: The Campaign Manager is responsible for two main disciplines within the Client Services department, both directed at enabling success in campaign optimization and performance. In addition, the role partners with internal teams such as Account Management and Measurement in an effort to bring oversight to campaign measurement implementation and performance optimization processes. The Campaign Manager is responsible for oversight of digital ad campaign analytics and management of strategies to effectively monetize inventory at maximum growth across all platforms including display, mobile, tablet, and video. The Campaign Manager will identify areas for improvement and recommend/execute strategic and tactical changes to clients and internal stakeholders through ongoing communication of metrics, insights, and analysis.

Location: New York or San Francisco

Who you are:

High attention to detail and project management skills, able to manage multiple, competing priorities simultaneously.
Extremely detail-oriented with teamwork skills and the ability to work independently but collaboratively across functional teams and all levels of the organization.
Deep understanding of direct response, digital marketing, performance marketing and lead generation, analytics, measurement and KPIs

Responsibilities:

Develop and deliver insightful and actionable reports that tell a performance story with a strong focus on insights vs. observations.
with responsibility for driving performance outcomes and optimizations.
- Analyze campaign metrics to determine trends, successes, issues, and opportunities
- Evaluate performance against benchmarks to guide optimizations and recommendations
- Provide post campaign analysis (measurement studies, creative insights, product performance, etc.)
Provide post campaign analysis (measurement studies, creative insights, product performance, etc.)
Understand solutions related to analytics and reporting such as ad verification, attribution, brand studies, viewability, etc.
Demonstrate strong knowledge of optimization strategy for campaigns focusing on complex KPI’s often requiring multiple metric touchpoints to analyze performance. This can include KPIs such as deriving ROI based on acquisition details or an intersection of both viewability and In-Demo performance
Provide additional ad hoc analysis for better visibility into performance utilizing various system reporting, historical analysis, and additional data integration resources.
Monitor delivery on a daily basis and provide recommendations to Account Managers on how to best capture under-delivery and future dollars based on performance analysis.
Show ability to identify where campaigns might be impacted due to creative issues, delivery concerns, product execution and configuration, and campaign setup.
Act as a pre-sales consultant in the planning phase for strategic buys in an effort to equip the team with information needed to optimally set up campaigns for success against client objectives and campaign performance goals.
- Assist the Sales Team in translating customer requirements into actionable functional requirements to be executed by the customer’s advertising initiatives. Understand the conversions, inputs, calculations and outputs required for any new strategic campaign implementation and make recommendations based on the client’s requirements.
Act as a post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.
Act as the main point of contact for issue resolution between cross functional teams when it comes to campaign performance.
- Responsible for measuring, tracking and analyzing ad incidents such as missed opportunities and technical issues and communicating revenue impact and action items to various internal teams including Sales.

Education: Bachelor’s degree or equivalent experience

Qualifications:

2-3 years managing complex operational processes in online advertising or related industry
Ability to operate in a dynamic environment
Focused time management and prioritization abilities
Excellent written and verbal presentation skills
Programmatic experience is desirable
Experience with collaborative environments, problem solving, and great attention to detail
Strong knowledge of campaign lifecycle management, ad sales process and familiarity with online advertising ecosystem
Exceptional understanding of ad systems and technologies including MOAT, DV, IAS, DoubleClick, Operative, and/or similar systems and technologies.
Well versed in optimizing to CPL, CPR, CPA, CPC, Cost per Call and LTV metrics.
Working knowledge of ad server (Google DFPP) and Order management system (Operative One) is required

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MyMobileLyfe is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. MyMobileLyfe is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at MyMobileLyfe are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. MyMobileLyfe will not tolerate discrimination or harassment based on any of these characteristics.