Digital Marketing Analyst

Digital Marketing Analyst

Panthers Football, 800 South Mint Street, Charlotte, North Carolina, United States of America
Req #544

Saturday, April 9, 2022

Position: Digital Marketing Analyst

Department: Digital Marketing

Reporting Relationship: Reports to Sr. Digital Insights Manager

Status: Full-Time (Exempt)

Position Summary

Tepper Sports & Entertainment, the parent company for the NFL’s Carolina Panthers and the MLS’s Charlotte FC, is seeking a Digital Marketing Analyst who will analyze and report on all marketing campaign performance and provide insights with the purpose of informing future digital marketing strategies.

This team member will be forward-thinking, inquisitive, and analytically minded, working at the intersection of marketing and data to understand campaign and business analytics to drive greater optimization of leads, revenue, and other business priorities. As further elements of Charlotte FC, Bank of America Stadium, and Tepper Sports & Entertainment develop, this role will ensure all lead generation and single game campaigns are running efficiently to bring in new leads and drive revenue around new campaigns and initiatives.

Primary Responsibilities

Work closely with all departments to deep dive into digital marketing data and provide leadership with actionable insights

Have a true understanding of marketing mix modeling, while helping be more efficient with marketing spend and channel performance

Ability to fully understand and analyze key digital marketing KPIs – CPL, CPC, MQL, ROAS, etc.

Partner with marketing leaders to support efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for current and future campaigns

Understand the full lead generation funnel and create actionable insights based off where certain fans might be in their fan journey

Identify specific channel revenue attribution with associated campaign analytics.

Work collectively to measure and understand the relationship between the lifetime value of a fan and the cost of acquiring that fan

Other duties assigned as necessary

Minimum Qualifications

BA/BS degree in marketing, business, data science, statistics, or economics.

At least 5 years’ experience analyzing campaign data, specifically within a digital marketing-oriented field

Proficiency in web analytics tools such Google Analytics or Adobe Analytics and data visualization platforms such as Tableau, Power BI or Data Studio

Proficiency in data extraction from marketing tools such as Facebook Ads, Google Ads, and LinkedIn ads

Understanding of Social Listening platforms such as Netbase and Brandwatch with proven reporting capabilities

Experience with building revenue-driving business cases for future work

Full understanding of the MS Office suite (Word, Excel, PowerPoint, Outlook)

Must be flexible to work evenings and/or weekends and all Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays

Must pass pre-employment screens

Preferred Qualifications

Proven experience analyzing successful lead generation strategies across multiple advertising platforms – Facebook, Instagram, Twitter, LinkedIn, Google Display Network, Streaming TV, etc.

Understanding of attribution and data extraction via APIs

Complete working knowledge within marketing analytics that inform revenue-generating activities and campaign optimization

Experience within a fast-paced industry

Essential Functions

Ability to collaborate with cross-functional teams to achieve desired outcome

Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment

Strong analytical, project management and communication skills.