Digital Marketing Strategist

For over 50 years, Summit Group has been helping companies “Live their Brand” through a multitude of solutions that include branded merchandise, reward & recognition technology and programs, eCommerce platforms and creative communication campaigns—all designed to impact employees, channel partners and clients. We pride ourselves in “Relentlessly Hunting for the Wow” for our teams and our clients. We believe that serving our clients starts internally with happy teams who feel appreciated and “Win as a Team”.

Summit is seeking a savvy, strategic, nimble, hands-on Digital Marketing Strategist to be a key member of its Atlanta-based Food & Beverage (F&B) team. Working in close collaboration with the team on behalf of top-notch F&B clients, the Digital Marketing Strategist will be responsible for strategic planning, implementation, results tracking, analysis and continuous improvement of digital marketing programs and campaigns across platforms.

PRIMARY RESPONSIBILITIES:
Set strategy and execute digital marketing projects across key accounts, including SEO/SEM, email, e-newsletters, influencer marketing, email, paid and organic social media, and display advertising campaigns
Collaborate with internal team, clients, and other partners (vendors, design, etc.) on an array of digital projects
Design, build and maintain client’s social media accounts as needed across multiple platforms (internal and external)
Set goals, measure and report performance/analytics of digital marketing campaigns, and assess performance against goals (ROI and KPIs)
Identify trends and insights, and optimize campaign spend and performance based on the insights
Brainstorm new and creative growth and innovation strategies
Plan, execute, and measure experiments and conversion tests
Leverage strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies; provide thought leadership and perspective internally and to clients for adoption as appropriate

What does it take to be a successful Digital Marketing Strategist?
Creativity
Initiative
Independent Thinker
Teamwork
Relationship-building
Attention to Detail
Effective Communication

KNOWLEDGE & EXPERIENCE PREFERRED:
Bachelor or Master’s degree in marketing or related field
Proven work experience in digital marketing — ideally B2B and B2C; minimum of 3-5 years
Experience identifying target audiences and devising digital campaigns that engage, inform and motivate
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display ad campaigns
Experience in optimizing landing pages
Influencer marketing campaign management experience
Experience with A/B and multivariate experiments
Strong knowledge and aptitude with website analytics tools (e.g., Google Analytics, etc.)
Working knowledge of social media advertising and tracking tools
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Stays current on the latest trends and best practices in online marketing and measurement
Able to monitor project progress, timelines, and expenses
Exceptional verbal and written communication skills with the ability to communicate information to all levels of management and size of group
Willingness to work collaboratively in a team environment and independently with minimal supervision
Ability to manage multiple projects simultaneously with superior attention to detail
Proficiency with Microsoft Office 365 including Word, Excel, PowerPoint, Outlook and Teams, social media (Instagram, Twitter, Facebook, LinkedIn, etc.), internet and website navigation. Adobe Illustrator a plus.
Ability to remain calm and handle stressful situations with diplomacy, good judgement, and professionalism

We believe in building Better Lives for our associates and offering superior benefits and perks , to include:

( Comprehensive healthcare coverage
( Flexible PTO Program (vacations are encouraged!)
( Paid time off to “give back” to the community
( 401K retirement account
( Summit Wellness Program, to include unlimited access to a Wellness Coach
( Continuing education reimbursement

Consider joining our dynamic, growing family today!

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