Senior Data Analyst- Remote

Overview:
The Senior Data Analyst, Marketing provides strategic insights for the Student Acquisitions department and its various functional areas. This role provides an objective lens on key initiatives and ongoing business results, using various forms of quantitative and qualitative research techniques to help understand performance trends,and opportunities impacting overall marketing results.
Reporting to the VP of Analytics & Strategy, Student Acquisitions, this role assists with project definition and execution, utilizes complex SQL logic and other data extraction techniques to prepare data for analysis, and leverages a variety of digital analytics and data mining techniques to arrive at robust validated results. The individual helps communicate results to individuals within the Student Acquisitions department with a focus on effectively conveying results that align with the department’s needs. This role also serves as a data steward for the Marketing Department, validating results that are intended to be consumed by team members.
Responsibilities:
Works closely with key stakeholders to gather detailed reporting and analysis requirements, recommends and identifies metrics and KPIs, and creates reporting to translate data into meaningful insights
Assists leaders with defining analytical solutions to marketing issues and participates in the implementation of resulting projects from inception to delivery.
Develops complex SQL queries and other data extraction techniques to prepare data for analysis.
Performs the analysis, exploring all appropriate options, and performing constant validation against existing data/reporting throughout.
Designs, develops, monitors, and/or maintains analysis and reporting solutions.
Develops presentations for the communication of results to marketing stakeholders.
Identifies opportunities to turn analyses into ongoing reporting and suggest prototypes for the department to use for report automation. Assists in meetings between the department, Business Intelligence, CRM, and IT to ensure appropriate communication.
Assists with the stewardship of data generated from Google Analytics, Marketing Automation platforms, and other digital marketing platforms(e.g. Search, Social, Video) to validate high profile or external data to ensure accurate reporting.
Identifies process improvement opportunities via data analysis.
Other duties as assigned.
Qualifications:
Education / Experience
Bachelor’s Degree in Economics, Mathematics, Computer Science, or related field required.
Minimum five (5) years of experience in marketing analysis, web analytics, data gathering, data organization, and reporting required.
Experience managing or mentoring junior team members is a plus.
Skills
Intermediate to Advanced SQL querying skills required
Intermediate to Advanced Google Analytics skills required
Advanced working knowledge of Microsoft Excel and Access
Visual Basic/VBA skills a plus
Business Objects/Business Intelligence experience preferred
Familiarity with advanced analytical tools, such as python and R, is preferred
Excellent written and oral communication skills, especially in conveying technical concepts to non-technical audiences
Strong attention to detail to ensure accuracy and provide validation of results
Strong analytical skills and ability to identify appropriate analytical approaches depending on the business need.
Abilities
Must be able to lift, carry, push, or pull up to 5 pounds 5% or less of the workday
Must be able stoop, kneel, crouch, or crawl 5% or less of the workday
Must be able to talk, see, hear, concentrate, think, learn and reason for all of the workday
Must be able to sit and walk or otherwise move around for prolonged periods of time throughout the workday.
Must be able to use a keyboard and do manual tasks for prolonged periods of time throughout the workday.
Work Environment
Work is performed indoors in a climate-controlled environment.
Work can be remote.
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